OLW Sour Cream & Onion crisps

OLW (Old London Wasa) is a prominent Swedish brand specializing in savory snacks, particularly potato crisps. Founded in 1967 as a collaboration between the American company Old London Foods and the Swedish company Wasabröd, the brand has become a staple of Scandinavian snack culture.

Today, OLW is part of the Orkla Confections & Snacks division of the Orkla Group. Most of their potato products are manufactured at the specialized snack factory in Filipstad, Sweden, using primarily Swedish potatoes. The brand is well-known for its slogan "Älska det goda" (Love the good) and remains a market leader in Sweden's snack category, operating under the umbrella of one of Norway's largest industrial conglomerates.