Snack Factory Pretzel Crisps

Snack Factory Pretzel Crisps are a popular snack brand known for creating the world's first pretzel cracker. Founded by Sara and Warren Wilson in 2004, the brand gained rapid popularity for its thin, crunchy texture that combines the best parts of a pretzel and a cracker. Originally launched under the company Snack Factory, the brand has grown into a household staple for dipping and snacking.

The brand underwent significant corporate transitions, first being acquired by Snyder's-Lance in 2012. Later, in 2018, the Campbell Soup Company acquired Snyder's-Lance, bringing Pretzel Crisps into its extensive global snack portfolio. Today, the brand is managed under Campbell's snacking division, maintaining high production standards primarily focused in American manufacturing facilities.