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No Cosmetics (often stylized as Nø Cosmetics) is a German skincare brand that gained significant popularity through social media and retail partnerships. The brand was founded in Dormagen, Germany, by Caroline and her father, Andreas Kroll, under the company KrollCosmetics GmbH. They focus on 'clean beauty' principles, aiming to provide high-quality active ingredients at drugstore prices.
The products, including the popular Liquid Refiner and Liquid Hydrator, are manufactured in Germany to ensure high quality and adhere to European cosmetic standards. The brand maintains a close-knit family ownership structure and has expanded its footprint primarily through major German drugstores like dm and Müller by positioning itself as a science-backed, transparent brand for a younger, trend-conscious audience.
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