Amstel Ultra Beer

Amstel is a globally recognized beer brand with a history dating back to 1870 in Amsterdam, Netherlands. Named after the Amstel River, the brand was founded by De Pester and J.H. van Marwijk Kooy. While it originated as an independent brewery, it was later acquired by the Dutch brewing giant Heineken N.V., which remains the ultimate owner company to this day.

The specific product shown, Amstel Ultra, is a low-calorie lager designed for active lifestyles. While the brand is Dutch by origin, the manufacturing for the Brazilian market is handled locally by Heineken Brasil (HEINEKEN Brasil Indústria de Bebidas Ltda.). This localized production allows the brand to maintain freshness and compete effectively in the South American market while adhering to the global quality standards set by its European parent company.