Air by W5 Raumspray

Air by W5 is a private label brand of air freshener products specifically developed for the Lidl supermarket chain. It is part of the W5 cleaning range, which is widely recognized across Europe for providing effective household cleaning and fragrance solutions at competitive price points.

The brand's origin is tied to the Lidl Stiftung & Co. KG, a German international discount retailer. While the brand itself is German in origin, the manufacturing of the aerosol sprays often takes place across various European locations depending on the specific regional supplier contracts, though it is primarily produced within the European Union. Products like this 'Reine Frische' (Pure Freshness) room spray are designed to compete with major international air care brands while maintaining the value-oriented positioning of the parent company.