Kraft Shake 'n Bake Original Crispy Coating Mix

Kraft Shake 'n Bake is a famous seasoned breading mix designed to provide a crispy texture to meats like chicken or pork without the need for deep frying. Launched in the 1960s, it became a household staple across North America for its convenience and signature 'shake' application method. Originally introduced by General Foods, it is now primarily associated with the Kraft brand following several major food industry mergers.

The product is widely manufactured in North America to serve regional markets, with production facilities located in both Canada and the United States. In the Canadian market, it is distributed and often produced via local facilities to meet bilingual packaging requirements and regional taste preferences.

Today, the brand is owned by the Kraft Heinz Company, which was formed through the 2015 merger of Kraft Foods and H.J. Heinz Holding Corporation. Kraft Heinz is one of the largest food and beverage companies in the world, headquartered in Chicago, Illinois, and Pittsburgh, Pennsylvania. It oversees an extensive portfolio of iconic pantry brands on a global scale.