SpongeTowels

SpongeTowels is a leading brand of paper towels primarily known for its presence in the Canadian market. The brand is designed for high absorbency and durability, catering to kitchen and general household cleaning needs. It has established itself as a household staple through long-running marketing campaigns and consistent product quality.

The manufacturing of SpongeTowels takes place in Canada, utilizing facilities that process paper pulp into the finished consumer product. This local production strategy helps the brand maintain a strong supply chain within North America while supporting regional industry.

Ownership of SpongeTowels lies with Kruger Products, a major Canadian manufacturer of tissue products. Kruger Products is a subsidiary of Kruger Inc., a family-owned company headquartered in Montreal, Quebec. The company manages a diverse portfolio of tissue brands and is recognized for its commitment to sustainable forestry and manufacturing practices within the paper industry.