Planters Salted Mixed Nuts

Planters is an iconic American snack brand specializing in nuts, seeds, and trail mixes. Founded in 1906 by Amedeo Obici and Mario Peruzzi in Wilkes-Barre, Pennsylvania, the brand became legendary through the introduction of its mascot, Mr. Peanut, in 1916.

Today, the brand's products are primarily manufactured in the United States, with major processing occurring in facilities such as those located in Suffolk, Virginia. Throughout its history, Planters has changed corporate hands several times. After being a long-standing part of Kraft Foods and later Kraft Heinz, the brand was sold to Hormel Foods Corporation in June 2021 for approximately $3.35 billion.

Under Hormel's ownership, Planters continues to be a market leader in the snack nut category, benefiting from Hormel's extensive distribution network and focus on protein-rich snacks. The brand remains headquartered in the United States as part of Hormel's major snack portfolio.