alouette tissues

Alouette is a prominent private label brand specializing in personal care and hygiene products, most notably paper-based goods such as tissues, toilet paper, and kitchen rolls. The brand is a core part of the product portfolio for the German drugstore giant Rossmann, which introduced the label to provide high-quality alternatives to international household brands.

While the name 'alouette' (French for 'lark') and the packaging pictured here with the phrase 'C'est la vie' suggest a French aesthetic, the brand is firmly German in origin and ownership. Most alouette products are manufactured by European paper producers primarily located in Germany and neighboring countries to serve the extensive Rossmann retail network across Central and Eastern Europe. The brand remains under the ultimate ownership of Rossmann, which continues to manage its distribution and product development from its headquarters in Burgwedel, Germany.