Rituals The Ritual of Mehr Happy Hands Wash

Rituals, founded by Raymond Cloosterman in 2000 in Amsterdam, Netherlands, is a prominent global luxury lifestyle brand specializing in wellness and personal care. The specific product shown is 'The Ritual of Mehr Happy Hands Wash', which is part of their collection inspired by the sun, featuring scents of sweet orange and cedar wood.

The brand's production strategy is decentralized to cater to its vast international presence, with manufacturing occurring in multiple countries across Europe to maintain high-quality standards and efficient logistics. As a brand that positions itself on the intersection of home and body cosmetics, Rituals continues to be privately held by its founding entities, maintaining its head office in Amsterdam while expanding into hundreds of retail locations worldwide. Their philosophy focuses on transforming daily routines into meaningful rituals through high-end aromatic products.