CULT Energy Drink Original

CULT is a prominent energy drink brand that originated in Denmark. It was founded in 1998 by Brian Sørensen, who initially created the drink to help people stay awake and party longer at his nightclub in Aarhus. The brand quickly gained popularity across Scandinavia for its edgy marketing and high caffeine content.

In 2018, the beverage giant Royal Unibrew acquired CULT to strengthen its portfolio in the growing energy drink market. While the brand maintains its rebellious and street-art-inspired identity, it is now part of a large multi-national beverage group. The product is primarily manufactured in Denmark at Royal Unibrew's facilities, serving both the domestic market and export markets across Northern Europe.