Old El Paso Tortilla Nachips

Old El Paso is a globally recognized brand specializing in Tex-Mex cuisine, famously known for its dinner kits, taco shells, and tortilla chips. The brand's history dates back to 1917 with the Mountain Pass Canning Company in New Mexico, which originally canned local produce. The trademark 'Old El Paso' was officially registered in 1938, named after the city of El Paso, Texas, a key gateway between the United States and Mexico.

Over the decades, the brand underwent several ownership changes. It was acquired by Pet, Inc. in 1968, then by the Pillsbury Company in 1995. Since 2001, Old El Paso has been part of General Mills, an American multinational food giant. While its heritage is firmly rooted in the border regions of the U.S., its products are now sold worldwide. For the European market, a significant portion of manufacturing takes place in San Adrián, Spain, ensuring the products meet regional distribution needs while maintaining the brand's authentic Tex-Mex flavor profile.