Daraz

Daraz is a leading e-commerce platform in South Asia, primarily serving markets in Pakistan, Bangladesh, Sri Lanka, Nepal, and Myanmar. Founded in 2012, it has evolved from a small fashion retailer into a comprehensive online marketplace that facilitates transactions across almost every consumer category, including electronics, household goods, and groceries.

Originally established by Rocket Internet, the brand underwent a significant transformation when it was acquired by the Alibaba Group in 2018. Under Alibaba's ownership, Daraz has leveraged advanced supply chain technologies and digital payment infrastructures to scale its operations across the region. While it does not 'manufacture' goods itself, it provides the logistics and digital framework for thousands of local and international sellers.

Today, Daraz operates as a key subsidiary of Alibaba's International Digital Commerce (AIDC) division. Its headquarters are located in Pakistan and Singapore, reflecting its dual focus on regional operational excellence and global corporate strategy. The platform continues to be a cornerstone of the digital economy in the South Asian markets it serves.