Parex cleaning sponge

Parex is a prominent brand specialized in household cleaning tools and chemical products. It was founded in Turkey in 2011 and quickly became a leader in the domestic market before expanding internationally. The brand is particularly well-known for its innovative approach to sponges, microfiber mops, and waste management bags.

The brand is owned by Digicom Group, a Turkish conglomerate with diversified interests across technology, real estate, and consumer goods. While the primary manufacturing occurs in Turkey, the brand distribution network spans across Europe, the Middle East, and Central Asia through various subsidiaries and local distributors.