Kellys Snacks

Brand Origin and History

Kellys is a deeply rooted Austrian brand, founded in 1955 by Howard Morse Kelly and Herbert Rast in Vienna. Originally established as 'The American Popcorn Company,' it introduced American-style snacks to the Austrian market. Over the decades, it evolved into Kelly Ges.m.b.H., becoming the market leader for savory snacks in its home country.

Manufacturing and Quality

The product is primarily manufactured in Austria, with its main production facility located in Vienna-Donaustadt and another site in Feldbach. The brand is known for its 'regionality' promise, sourcing a significant majority of its potatoes and corn from local Austrian farmers.

Ownership and Global Presence

In 1994, Kellys was acquired by the European snacks giant Intersnack Group. As of 2024 and beyond, it remains a vital subsidiary within the Intersnack family, operating as Kelly Ges.m.b.H. based in Vienna, while benefiting from the global distribution and resource network of its German-based parent company.