Made O'Meter
Discover where a brand or product originates
Driscoll's is a historic American berry company that has become the world leader in the fresh berry market. The brand traces its origins back to the late 19th century in California's Pajaro Valley, where Joseph 'Ed' Reiter and Richard 'Dick' Driscoll began growing strawberries in 1904. Over the decades, the business evolved through strategic partnerships and advanced agricultural research, leading to its official branding as Driscoll's.
Today, the company is headquartered in Watsonville, California, and remains a private, fourth-generation family-owned enterprise, primarily held by the Reiter and Driscoll families. While its research and development center is based in the United States, the product shown was grown in Mexico. Driscoll's operates on a global scale, utilizing a unique model where it develops proprietary berry genetics and licenses them to a network of independent growers across 21 countries to ensure year-round availability.
In the Canadian market, including fr-CA regions, Driscoll's is a ubiquitous brand in major retail chains. The company continues to focus on innovation, focusing on flavor and climate-resilient varieties to maintain its position as the premier supplier of strawberries, blueberries, raspberries, and blackberries globally.
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