Qilive Television

Qilive is the private-label brand created by the French retail giant Auchan. Launched to provide affordable yet high-quality technological solutions, the brand covers a wide range of products including televisions, small kitchen appliances, and personal electronics.

While the brand originated in France as an in-house label for Auchan stores, manufacturing is typically outsourced to large electronics manufacturers. Much of the production occurs in China, though some assembly for the European market may take place in countries like Turkey or Poland to optimize logistics. The brand remains under the ultimate ownership of the Mulliez Family, who control ELO (formerly Auchan Holding).