Kellogg's Vector Meal Replacement Cereal

Vector is a high-protein cereal brand marketed as a meal replacement specifically designed for the Canadian market. It was developed by the Kellogg Company to cater to consumers seeking nutritional support for active lifestyles. The product is notably unique to Canada, though it is manufactured by the global Kellogg's network.

In 2023, the Kellogg Company underwent a significant corporate restructuring, splitting into two independent companies. The North American cereal business, which includes the Vector brand, became part of WK Kellogg Co. This entity is focused on the cereal market in Canada, the United States, and the Caribbean. While the brand has deep American roots through its founding company, Vector remains a staple specifically tailored for Canadian nutritional standards and retail distributions.