Life Brand Extra Strength Ibuprofen

Life Brand is a prominent private label pharmaceutical and healthcare brand exclusive to Shoppers Drug Mart and Pharmaprix locations across Canada. It covers a vast array of over-the-counter medications, vitamins, and hygiene products, offering a cost-effective alternative to national name brands.

The brand is owned and operated by Shoppers Drug Mart Inc., which was founded in 1962 by Murray Koffler in Toronto, Ontario. In 2014, the brand underwent a significant ownership shift when it was acquired by Loblaw Companies Limited, Canada's largest food and drug retailer. As of 2024 and beyond, the ultimate owner remains Loblaw Companies Limited, which is headquartered in Brampton, Ontario. Life Brand products are primarily manufactured in Canada, often produced by third-party pharmaceutical manufacturers under strict quality control standards for the Loblaw network.