Prestige Rose Biscuits

Brand History and Origin

Prestige (Престиж) is one of the most recognized and beloved confectionery brands in Bulgaria. Founded in the city of Veliko Tarnovo in 1996, the brand quickly rose to prominence by offering high-quality biscuits, wafers, and cakes. It has become a dominant player in the Southeast European market, known for its focus on innovation and traditional flavors tailored to modern tastes.

Manufacturing and Quality

The brand's primary manufacturing facility is located in Veliko Tarnovo, Bulgaria. This state-of-the-art factory is one of the largest and most advanced in the region, ensuring that the production process adheres to international safety and quality standards. By keeping production local, Prestige supports regional agriculture and maintains strict control over the ingredients used in its various biscuit lines.

Ownership and Global Presence

While originating as a local Bulgarian venture, Prestige-96 AD has attracted significant international investment due to its market success. The company is currently owned by a consortium of investment funds, primarily TRG (The Rohatyn Group), which acquired the company to expand its reach across the Balkans and beyond. This professional management structure has allowed the brand to transform from a domestic favorite into a significant regional exporter.