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Wrigley's Extra White is a sugar-free chewing gum brand developed specifically for dental hygiene and whitening benefits. The Extra brand was first launched by the Wm. Wrigley Jr. Company in 1984 as the company's first sugar-free gum product.
Today, the brand is owned by Mars, Incorporated, following their acquisition of Wrigley in 2008. The product is manufactured globally in various Mars Wrigley facilities located in the United States, Europe, and Asia to serve different regional markets. It remains one of the most recognized chewing gum brands globally, often marketed with dental health endorsements from various national dental associations.
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