Karams Salty Biscuits

Karams is a well-established brand in the Middle Eastern snack market, primarily known for its range of salty biscuits and crackers. The brand focuses on delivering traditional savory snacks that cater to local palates in the Gulf region. The manufacturing process is concentrated in Saudi Arabia, where high-capacity production facilities ensure consistent supply across the MENA region.

Originally founded by the Nabil Food Industries group (not to be confused with Jordan's Nabil Foods), the brand has become a staple in the savory snack category. It is currently under the ultimate ownership of the Savola Group, one of the largest food conglomerates in the Middle East. This ownership provides the brand with an extensive distribution network, ensuring products reach a wide variety of retail outlets from small groceries to large hypermarkets.

The global footprint of Karams is localized specifically to the Arab world, maintaining a strong identity as a regional favorite. The brand's commitment to quality ingredients and traditional recipes has allowed it to maintain a competitive edge against international snack brands in the Saudi and broader GCC markets side by side with other Savola-owned entities.