Borovets Wafer

Borovets (Боровец) is one of Bulgaria's most iconic and popular wafer brands, named after the famous Bulgarian mountain resort. The brand has a long-standing history in the Balkan region, known primarily for its classic chocolate-coated wafers that have been a staple snack for generations.

The product is manufactured in Bulgaria by the company Day and Night (Ден и Нощ) Ltd., which operates out of its production facilities in Gorna Oryahovitsa. This location is a hub for confectionery production in the country, ensuring that the brand maintains its local heritage and traditional recipe standards while leveraging modern manufacturing technology.

Ownership of the brand remains within Bulgaria under Day and Night Ltd. The company has successfully expanded the Borovets line to include various flavors and formats, such as family packs and sugar-free versions, maintaining its position as a market leader in the Bulgarian confectionery sector. It is not part of a larger global conglomerate like Nestlé or Mondelēz, making it a prominent example of a successful independent local brand.