Fairy Lemon Washing Up Liquid

Fairy is a storied British brand that traces its lineages back to the late 19th century. Originally introduced as a green bar of household soap by Thomas Hedley & Co. in Newcastle upon Tyne in 1898, the brand has grown to become the United Kingdom's leading dishwashing detergent. The "mild green Fairy Liquid" became a cultural icon in the mid-20th century, famous for its advertising jingles and the "walking baby" mascot that emphasizes the product's gentleness on hands.

Today, Fairy is a flagship brand of the American multinational Procter & Gamble (P&G). While P&G is headquartered in the United States, a significant portion of Fairy production for the UK and European markets remains in the UK, notably at the P&G plant in West Thurrock, Essex. The brand has expanded beyond its liquid roots into dishwasher tablets and laundry detergents, maintaining a dominant market share through a reputation for efficiency and longevity.