Metamucil dietary supplement

Metamucil is a market-leading fiber supplement brand that first debuted in 1934. It is best known for its use of psyllium husk as its active ingredient to support digestive health and regularity.

The brand was originally developed by G.D. Searle & Company in the United States, representing a significant innovation in the pharmaceutical-grade dietary supplement market during the mid-20th century. In 1985, the consumer healthcare giant Procter & Gamble (P&G) acquired the Metamucil brand from G.D. Searle, integrating it into their extensive healthcare portfolio.

Today, Metamucil is a global brand with manufacturing primarily centered in North America to serve its largest markets, though production can occur in various regional hubs to meet international demand. P&G continues to own and manage the brand as a cornerstone of its personal health care division, maintaining its status as one of the most recognized fiber supplement brands in the world.