Wasa Multi Grain Crispbread

Wasa is an iconic brand synonymous with Swedish-style crispbread, a staple of Scandinavian diets for over a century. Founded in 1919 in Skänninge, Sweden, the company revolutionized the availability of healthy, long-lasting rye-based breads.

Today, Wasa stands as the largest manufacturer of crispbread in the world. While its roots are firmly planted in Sweden, the brand underwent a significant ownership change in 1999 when it was acquired by the Italian food giant Barilla. Consequently, production is now shared between state-of-the-art facilities in Filipstad, Sweden, and Celle, Germany, to serve its global market. The brand focuses heavily on sustainability, marketing its products as CO2 neutral and non-GMO verified.