Primia Bevanda vegetale a base di soia

Primia is a major private-label brand within the Italian retail sector, specifically developed to offer high-quality alternatives to mainstream brands at competitive price points. This specific product is a soy-based vegetable beverage, enriched with vitamins D, B2, B12, and Calcium, designed for consumers seeking dairy-free alternatives.

The brand belongs to Agorà Network S.c.a.r.l., a prominent purchasing alliance in Italy that represents several regional supermarket chains including Tigros, Poli, Sogegross, and Iperal. The manufacturing of Primia products is typically outsourced to specialized Italian food and beverage producers to ensure high standards and support the local economy. The brand serves as a hallmark of the collaborative strength of independent Italian retailers aiming to provide value through private labels.