Naya Waffles

Naya Waffles are one of the most iconic and beloved confectionery products in Bulgaria, known for their crispy texture and traditional sweet fillings. They represent a staple snack in the Balkan market, combining classic recipes with modern production standards maintained by the Prestige-96 facility.

The brand was originally established in Bulgaria and has grown to become a market leader in the local biscuit and waffle category. Its manufacturing remains centered in Veliko Tarnovo, Bulgaria, where the company operates one of the most advanced production facilities in the region, ensuring consistent quality for both domestic consumption and international exports.

While rooted in Bulgarian heritage, the brand is currently under the ultimate ownership of international investment figures and private equity firms. The ownership structure has evolved to include global capital, which has enabled the brand to expand its distribution network beyond the Bulgarian borders while maintaining its status as a household favorite.