What Do You Meme? card game

What Do You Meme? is a popular adult party game designed for the social media age. Launched in 2016, the game challenges players to create the funniest meme by pairing caption cards with famous photo cards. It quickly became a cultural phenomenon, expanding into numerous expansion packs and themed editions.

The brand was founded by Elliot Tebele, the creator of the popular Instagram account 'FuckJerry', along with Ben Kaplan and Elie Ballas. It originated in the United States, specifically in New York, leveraging the massive digital following of the founders to achieve commercial success in the physical tabletop game market.

While the brand remains headquartered in the USA, manufacturing is primarily outsourced to facilities in China to handle global distribution. The brand continues to operate under its original parent company, which rebranded to 'Relatable' to reflect its broader expansion into toys, plushies, and other lifestyle products beyond just the flagship card game.