First Price products

First Price is a private label budget brand primarily known for its presence in Norway and Denmark. It was launched to provide consumers with an affordable alternative across multiple categories including groceries, fresh produce, and household cleaning supplies. Most products bear a distinctive white and red packaging design.

While the brand is deeply rooted in the Scandinavian market, the manufacturing of First Price items takes place in various countries depending on the specific product category. Many fresh meat and dairy products are sourced locally in Norway to maintain quality, whereas shelf-stable items and non-food goods are often produced by international contract manufacturers. The brand is strictly managed by retailers rather than a manufacturer, ensuring price competitiveness through supply chain control.