E45 Itch Relief Cream

E45 is a heritage skincare brand originally developed in the United Kingdom during the mid-20th century. Initially created for hospital use by Crookes Healthcare, it has grown into one of the most trusted names for treating dry skin conditions like eczema, dermatitis, and pruritus. The itch relief cream shown features urea and lauromacrogols, formulated specifically for dermatological treatment.

While the brand was a staple of the British pharmaceutical company Reckitt (formerly Reckitt Benckiser) for many years, it underwent a significant ownership change recently. In 2022, the brand was acquired by Karo Healthcare, a Swedish healthcare firm. Manufacturing is distributed across multiple locations in Europe to serve its primary markets in the UK and Ireland, though it continues to be synonymous with British clinical skincare standards.

Alternative products:

• European alternatives to E45 Itch Relief Cream