Van Rysel Cycling Products

Van Rysel is a high-performance cycling brand that was launched in 2019 to cater to professional and enthusiast cyclists. The brand originated in Lille, France, within the cycling division of the global sporting goods retailer Decathlon. The name 'Van Rysel' pays homage to its roots, meaning 'From Lille' in Flemish, reflecting the region's deep connection to classic northern European road racing.

While the brand's design, research, and high-end engineering take place at the B'Twin Village in Lille, France, the manufacturing of Van Rysel products is distributed globally. High-tech carbon frames and specialized components are often produced in specialized factories in Taiwan and Vietnam, while various apparel and accessory items are manufactured across Europe and Asia to leverage specialized textile expertise.

Van Rysel remains a wholly-owned private label of Decathlon SA. As the ultimate owner, Decathlon manages the brand's global distribution through its vast network of retail stores and dedicated online platforms. The brand has gained significant prestige in recent years through technical partnerships with professional UCI WorldTour teams, positioning itself as a serious competitor in the professional cycling market.