Pictura Greeting Card

Pictura is a well-established brand in the greeting card and stationery industry, originally founded in Sweden in 1934 by Erik Arpi. The brand has grown from a local Swedish publisher into a major international player in the stationery market. Pictura is known for its high-quality designs and diverse range of cards for all occasions, often featuring artistic and contemporary styles.

While the brand originated in Sweden and maintains historical roots there, its manufacturing processes are distributed across multiple locations worldwide to serve its broad international customer base. Today, Pictura remains under the ownership of the Arpi family through Pictura Graphica AB, preserving its heritage as a family-run business while operating subsidiaries in various countries including the USA, France, and Germany.