Made O'Meter
Discover where a brand or product originates
STR8 is a popular men's grooming brand that was originally created in Greece. It is known for its wide range of fragrances, aftershaves, and deodorants, marketed with a focus on masculinity and self-expression.
The brand was developed by Sarantis Group, a major Greek multinational consumer products company. Today, STR8 continues to be a core brand within the Sarantis portfolio, which manages its production and global distribution across Central and Eastern Europe. Manufacturing takes place in several locations within the European Union, primarily in Greece and Poland, to serve various international markets.
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