Magnussons Pet Food

Magnusson Pet Food: A Swedish Family Tradition

Magnussons (Hundmat) is a premium Swedish pet food brand renowned for its oven-baked dog food. Founded in 1995 by the Magnusson family in Bro, Sweden, the brand differentiates itself by using local, human-grade Swedish ingredients. Unlike the majority of pet foods that are extruded, Magnussons utilizes slow-baking techniques that preserve the nutritional integrity of the ingredients, a practice that reflects their commitment to quality and traditional craftsmanship.

Origin and Manufacturing

The brand has its roots in the Swedish countryside, where the Magnusson family initially began producing food for their own Grand Danes. Today, the products are still manufactured in their original facility in Bro, north of Stockholm. A key pillar of the brand is its reliance on 100% Swedish raw materials, including fresh meat instead of meat meal, sourced from local Swedish farmers. This ensures compliance with Sweden's strict animal welfare and environmental regulations.

Ownership and Global Presence

Magnussons remains a family-owned and operated enterprise, currently managed by the second generation of the Magnusson family. While the brand has expanded its footprint across Europe and into various international markets, it has maintained its independence from larger multinational conglomerates. This independent status allows the company to strictly adhere to its 'Swedish ingredients only' philosophy, positioning it as a niche, high-quality alternative in the global pet nutrition market.