Sportness Protein 24% Salted Caramel Bar

Sportness is a private label brand developed by dm-drogerie markt, a major German drugstore chain. Launched to cater to the fitness and health-conscious market, the brand offers a variety of protein bars, powders, and supplements. As a 'house brand' (Handelsmarke), it represents dm's commitment to high-quality sports nutrition at affordable prices.

Manufacturing for Sportness products typically involves a network of specialized contract manufacturers across Europe, primarily in Germany and neighboring countries like the Netherlands or Austria, to ensure compliance with strict EU food standards. The brand remains under the ultimate ownership of dm-drogerie markt GmbH & Co. KG, which is headquartered in Karlsruhe, Germany.