Cafedirect Machu Picchu Organic Ground Coffee

Cafedirect Machu Picchu Organic Ground Coffee is a premium coffee product sourced from the high Andes in Peru and roasted in the United Kingdom. As indicated on the packaging, the coffee is roasted at 'The Roastery' located in Huddersfield, UK. The brand is a pioneer in ethical trading, being the first coffee brand in the UK to carry the Fairtrade mark and maintaining prestigious organic certifications.

Founded in 1991 by four social enterprise organizations—Oxfam, Traidcraft, Equal Exchange, and Twin Trading—Cafedirect was created to provide a direct line between coffee farmers and consumers. It remains a mission-led company where farmers are represented on the board of directors. The ultimate owner is Cafedirect PLC, a public limited company headquartered in London, United Kingdom, which reinvests a significant portion of its profits back into the grower communities through the Producers' Direct charity.