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xHamster is one of the world's largest adult entertainment websites, launched in 2007. It functions as a user-generated content platform and professional hosting service for adult videos. While its physical 'product' is digital, its development and infrastructure are supported by global teams.
The brand has undergone several ownership shifts and organizational restructuring over the years for privacy and legal reasons common in the adult industry. It is currently managed under the umbrella of a Cyprus-based parent company, reflecting a common trend for major international tech and media firms to headquarter in the European Union for regulatory and tax purposes. Today, it remains a dominant player in the global adult traffic market, competing with other major networks through localized versions of its site.
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