Blues Thè al limone zero zucchero

Blues Thè al limone zero zucchero is a lemon-flavored iced tea beverage produced under the 'Blues' private label brand. This brand is specifically associated with Eurospin, a major Italian discount supermarket chain. The product is marketed as a sugar-free alternative ('zero zucchero'), catering to health-conscious consumers looking for refreshing beverages without added calories.

Historically, Blues is one of the many private-label brands developed by Eurospin to offer competitive pricing by managing the supply chain directly through partnerships with various Italian beverage manufacturers. The production is primarily located in Italy, utilizing local bottling plants that specialize in soft drinks and teas to maintain regional distribution efficiency. Ownership remains entirely within Eurospin Italia S.p.A., reflecting its strategy of maintaining strong in-house brands that define the retailer's value proposition in the European market.