Axe Dark Temptation deodorant bodyspray

Axe (known as Lynx in the United Kingdom, Ireland, Australia, and New Zealand) is a prominent brand of male grooming products. The brand was first launched in France in 1983 by Unilever. Originally inspired by Fabergé's Brut, it was designed as a body spray that combined the protection of a deodorant with the scent of a perfume.

Today, Axe products are manufactured in various locations worldwide to serve different regional markets. For the European market, production frequently takes place in countries like the United Kingdom and Germany. The brand is owned by Unilever, one of the world's largest consumer goods companies, which manages Axe as part of its extensive personal care portfolio.