Made O'Meter
Discover where a brand or product originates
Dana Herbíssimo is a traditional and highly popular deodorant brand in Brazil, known for its cream version which has been a staple in Brazilian households for decades. The brand focuses on freshness and clinical protection, often associated with a natural or herbal aesthetic as the name 'Herbíssimo' implies. The product shown is manufactured in Vinhedo, São Paulo, by Cosme Indústria e Comércio de Cosméticos LTDA, which specializes in the production of personal care items.
The Dana brand itself has a long international history, originally founded in Spain in 1932 by Javier Serra before moving to France and later expanding globally. In Brazil, the brand has operated for several decades, establishing deep roots in the local market. Currently, the brand is part of the portfolio of Dana Cosméticos, which continues to operate as a significant player in the Brazilian beauty and hygiene sector, maintaining local production to serve the regional market demand.
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