Look-Up Cigarettes

Look-Up is a traditional cigarette brand with deep roots in the Danish tobacco market. The brand is known for its plain packaging in accordance with local regulations, featuring the warning text 'Rygning dræber' (Smoking kills).

Starting as an independent Danish brand, it was later acquired and managed by House of Prince, which eventually became part of the Scandinavian Tobacco Group. Today, the brand's production and distribution are under the umbrella of British American Tobacco (BAT), one of the largest tobacco companies in the world, which integrated these assets after its acquisition of House of Prince in 2008.