Estathé Pesca (Peach Tea)

Estathé Pesca is a highly popular Italian iced tea beverage known for its authentic infusion process. Launched in 1972, it was one of the first ready-to-drink tea products in the Italian market, distinguishing itself by using real tea leaf infusions rather than extracts. Its iconic small plastic cup with a peel-off foil lid and straw has become a cultural staple in Italy.

The brand is owned by Ferrero, the global confectionery giant famous for Nutella and Ferrero Rocher. While Ferrero has expanded its manufacturing footprint worldwide, Estathé remains deeply rooted in its Italian heritage, with much of its production concentrated in its home country to maintain the specific infusion standards the brand is known for. Ferrero continues to manage the brand as part of its diverse portfolio of snacks and beverages.