Kurkure Masala Munch

Kurkure is a popular Indian brand of crunchy, spicy puffs made from corn, rice, and dal. Launched in 1999 by PepsiCo's Indian subsidiary, the brand was specifically developed to cater to local Indian palates, moving beyond traditional Western potato chips. The name 'Kurkure' is derived from the Hindi word for 'crunchy'.

While originally founded and manufactured in India, the brand's success led to its expansion into global markets, including Pakistan, Canada, and the United Kingdom. Today, manufacturing occurs in various regional facilities operated by PepsiCo and its partners. The brand remains an integral part of PepsiCo's global snack portfolio, positioned as a flagship indigenous snack brand.