Rituals Hand Balm

Rituals Cosmetics is a prominent Dutch luxury brand that focuses on wellbeing and home and body care. The product in the image is a hand balm, characterized by its inclusion of ingredients like Shea Butter and Rice Extract. The packaging explicitly states the product is 'Made in The Netherlands' and 'Made in Europe,' highlighting its regional production roots.

The brand was founded in Amsterdam and has grown into a global presence while maintaining its headquarters in the Netherlands. Its business model emphasizes a blend of personal care with home aesthetics, often drawing inspiration from Eastern traditions for its various product lines. Today, the company remains independently owned by its founder and private investors, operating hundreds of stores across the globe and maintaining a strong commitment to sustainability as a certified B Corp.