Rituals The Ritual of Mehr Hand Wash

Rituals is a lifestyle brand founded in the Netherlands in 2000 by Raymond Cloosterman. Inspired by ancient Eastern traditions, the brand focuses on transforming everyday routines into meaningful rituals through high-quality home and body cosmetics. The Ritual of Mehr collection, formerly known as The Ritual of Buddha, is one of their flagship lines featuring sweet orange and cedar wood.

While the brand is distinctly Dutch in its origin and headquarters, the majority of its manufacturing takes place within the European Union, specifically in Germany, to ensure high production standards and shorter logistics chains to its core European markets. The company remains privately held by its founder and investment partners like General Atlantic.