Roborock robotic vacuum cleaners

Roborock is a prominent brand specializing in the development and production of robotic home cleaners and cordless stick vacuums. The company was established in Beijing, China, and quickly became a major player in the global smart home market, initially gaining significant traction through its partnership with Xiaomi and integration into the Mi Home ecosystem.

While the brand maintains its own independent research and development facilities, manufacturing is primarily concentrated in China. Roborock has successfully expanded its reach globally, establishing itself as a premium competitor in the vacuum industry across Europe, North America, and Asia. Today, it operates as a publicly traded company on the Shanghai Stock Exchange.

The ultimate owner of the brand is Beijing Roborock Technology Co., Ltd. Although Xiaomi was an early strategic investor and remains an influential stakeholder and partner, Roborock operates as an independent entity with its own management and corporate structure. The company continues to innovate in LiDAR navigation and automation technologies for domestic maintenance.