Haier appliances

Haier is a global leader in home appliances and consumer electronics, originally founded in Qingdao, China, in 1984. The brand's journey began with a struggling refrigerator factory that was transformed under the leadership of Zhang Ruimin into a symbol of quality and innovation. Today, Haier is renowned for its wide array of products including washing machines, air conditioners, and smart home solutions.

While the brand has its roots and headquarters in China, it operates a vast global manufacturing network. Haier has established massive production hubs across several continents, including significant facilities in the United States (following its acquisition of GE Appliances), Italy (Candy Hoover Group), Thailand, India, and Pakistan. This localized manufacturing strategy allows the brand to cater specifically to regional consumer needs while maintaining a dominant global market share.

The global entity, Haier Smart Home Co., Ltd. (formerly Qingdao Haier), is the ultimate owner of the brand. In recent years, the company has expanded through major acquisitions, bringing iconic western brands like GE Appliances, Candy, and Hoover under its umbrella. This has solidified Haier's position as a premier multinational corporation, driving the future of the "Internet of Things" (IoT) within the ecosystem of smart appliances.