Jeep Mountain Bike

Jeep bicycles are a licensed product line leveraging the iconic American automotive brand's name. While the Jeep brand itself has a heritage rooted in rugged utility and off-road capability dating back to World War II in the United States, its lifestyle and sporting goods extensions are managed through licensing agreements.

Historically, various companies have held the license to produce Jeep-branded bicycles, including Kent International. Today, the Jeep automotive brand is a central part of Stellantis, a massive global automotive corporation formed by the merger of Fiat Chrysler Automobiles and the PSA Group. Because the production of these bicycles is outsourced through licensing, manufacturing typically takes place in multiple countries across Asia, such as China and Cambodia, to serve global retail markets.