Dors Beer

Dors is a private label beer brand primarily sold at Jumbo Supermarkten in the Netherlands. The brand encompasses various styles, including pilsener, IPA, and Tripel, as seen in the collection of cans and bottles. Historically, Dors pilsener was brewed by Bavaria (now Royal Swinkels) in Lieshout, though the specific brewery can vary depending on the product line and contract agreements.

As a private label, the ultimate ownership lies with Jumbo, a leading Dutch supermarket chain headquarted in Veghel. The brand is designed to offer a competitive alternative to major commercial beer brands while remaining exclusive to the retailer's shelves. The manufacturing remains rooted in the Dutch brewing industry, utilizing local facilities for production and distribution.